Bridget Lea
Bridget Lea
VP General Manager UK
Snap

Bridget Lea is Vice President & UK General Manager for Snap Inc., responsible for leading Snap's UK team and driving business strategy, sales, operations and community growth in the region.

Bringing deep commercial experience across a range of industries, Bridget leverages her passion for creating high-performing and results-oriented teams to steer the vision for one of Snap’s most significant markets. This includes representing Snap within the UK business, policy, media and tech community, delivering game-changing experiences for Snapchat’s large and highly engaged UK community and developing high-impact, creative campaigns for some of the world's best-known brands that use Snap’s technology.

Prior to this, Bridget sat on the EE Exec Board at BT Group as Managing Director of Commercial where she was responsible for leading 10,000 employees to deliver £10.6bn sales as the business underwent a three year transition to the New EE brand. She also has over 20 years experience heading up retail, commercial, digital and omnichannel strategies for high street giants including Topshop, Sainsbury’s and O2.

Bridget is passionate about promoting diversity in all forms, including challenges close to her heart around social mobility, race and gender. Bridget is also a non-Executive Director for Marston’s PLC and is proud to be Chair and Pro-Chancellor at Manchester Metropolitan University.

My Sessions
Gen Z: Traits, values, and how to engage with them
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Presentation Track two