Gen Z: Traits, misconceptions and what they mean for our consumer society
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Presentation
Track two
Born in the late 90s/00s, this current consumer cohort is unlike any that have gone before. Why? And how are they shaping retail’s consumer landscape?
In this session, we will explore:
- How their digital-first upbringing signals new CX demands
- The emerging values of younger Gen Z and how they're different to older Gen Z
- How to build connections and communities with them and the tools brands need to do that
Speaker