test

What if you could take the positives from digitally native retailers - agility, adaptability and execution - and adopt these for traditionally store-led businesses? What if you thought like an online retailer with stores rather than a stores retailer with a website?

A pragmatic approach to omnichannel is more crucial than ever before, given most store-based sales now begin with digital interactions, as retail reaches a tipping point in digital penetration and influence. 

We'll explore: 

• How to blend the positives of digitally native retailers with the advantages of a store estate 
• Why, at a time when we’re all tightening our belts, smart investment in technology becomes a key differentiator  
• How to understand the true economic value of your retail estate, including the critical role ecommerce will play in securing the future of the traditional retail store

Trinny London has seen stratospheric growth since it launched in 2017 and is now one of Europe’s fastest-growing beauty brands with a truly international reach, shipping to 180 countries.

The brand has done an exceptional job of leveraging its community to harness the power of customer advocacy, creating a brand ecosystem that is community-led but has the power to grow. In this keynote, we’ll chat to Trinny London’s CMO to uncover its path to growth and the challenges it has faced along the way. 

We’ll explore:

• The four pillars every DTC business must stand by: entertaining, interesting, inspiring and educational 

• The importance of re-engaging existing customers through an authentic and meaningful community

• How to cultivate cross-departmental collaboration to give colleagues communication and visibility that contributes to sales growth

Covid changed customer behaviours for the long term and in some cases fast-tracked and even shifted the evolution of market trends. For hospitality, it changed the way people think, plan and appreciate the experience of dining, both at home and in a venue. In this session, we’ll hear from TGI Fridays CEO Julie McEwan on the challenges facing the casual dining industry and how she is leading the way to rebuild this iconic brand. 

We’ll explore:

• Keeping it fresh – staying relevant with the consumer through branding, experience and value exchange 
• Understanding your heritage – going back to your roots and reconnecting with your guests 
• The importance of brand loyalty and the value of experience – understanding the value of your existing guests while at the same time attracting new ones 

In June 2020, the image of Patrick Hutchinson carrying an anti-Black Lives Matter protester to safety in London went viral. This act of bravery and kindness sparked interest in his story and subsequently he wrote a book, Everyone Versus Racism: A Letter To My Children, in which he describes what it is to be a black man today while also outlining what needs to change to create a better world for generations to come.

Join us to hear his insight and learn how you can impact your own business and the wider world in the fight against racism.

We’ll explore:

• Patrick’s own vision for a more equitable and equal future
• How we can work together to achieve this
• Tangible actions employers can take to be anti-racist