Zoe Bayliss Wong
With almost a decade of e-Commerce and fashion retail experience, Zoe is a finance & operations specialist within high-growth digital platforms. Zoe is currently Director at Depop, an international ‘social shopping’ app that is hugely popular with Generation Z. With 10m+ users, Zoe’s focus is scaling business operations and leading multi-team projects to accelerate growth, coupled with strong internal governance & efficiency. During her time at Depop, the company has grown 300% and raised $23m in funding, landing her a place on the Forbes “30 under 30” list.
A trained Chartered Accountant, Zoe has strong financial foundations, starting as a tax technology consultant at Deloitte before moving in-house for Tesco Clothing– the highest-growth area for Tesco - where she supported the rollout of an international retail platform & a multichannel proposition. Expanding into offline retail, Zoe became a business partner within franchise fashion, providing cross-functional support across 150 standalone retail stores and 18 international JV partners
Zoe is also a freelance fashion & beauty journalist for ELLE and Yahoo!Style – producing written, video and social media content for the digital websites. She also works closely with organisations like the ICAEW to support and develop young entrepreneurs and school-leavers.