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Zoe Allen

Zoe Allen

Personalisation & CRO Lead, Decathlon
Zoe Allen is the Personalisation & CRO lead for Decathlon UK. Zoe has over 7 years of experience of digital experience starting out in SEO and transferring over to CRO; working across a number of industries - insurance, travel, eCommerce. She is a strong driver in transforming Decathlon UK into a digital first business; making the use of experimentation frameworks the norm across products.