William Trump

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William Trump

William Trump

Head of the Behavioural Insights Group, at iptiQ, Swiss Re
Everything Will does revolves around customer behaviour. With a background in predictive analytics, Will pioneered the application of behavioural science within Swiss Re 10 years ago. By using rigorous experimentation methods, he has helped insurers around the world optimise their products and customer journeys, achieving significant uplifts in sales and customer retention. He now works in Swiss Re's primary insurance division, iptiQ, where he leads the Behavioural Insights Group, with responsibility for consumer insight, CX strategy and the application of behavioural science.
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