Vasiliki Petrou, is Executive Vice President at Unilever Prestige, home to iconic brands including Dermalogica, Murad, REN, Kate Somerville, Living Proof and Hourglass.
With more than 25 years in the industry, Vasiliki has held senior leadership positions across Colour Cosmetics, Haircare and Skincare in various markets including the UK, Greece and Switzerland. Her extensive experience in beauty as well as working with renowned trend agencies, fashion influencers and thought leaders around the world, has enabled Vasiliki to successfully lead the growth management of Unilever Prestige.
Vasiliki is known to define new organizational business models, foresees new to the world media and communications and challenges her teams to play into the future faster. Vasiliki is passionate about supporting female entrepreneurs and champions all companies under Unilever Prestige to do substantial programs to support sustainability and positive planet and social solutions.
Fluent in four languages, Vasiliki holds an MBA from Columbia Business School in NYC and a Master’s degree in English and Communications from University of Texas at Austin. Vasiliki is a Fulbright Scholar, recipient of the Kellogg Foundation Fellowship recognising female leaders, and current Chairwoman for CEW UK, the leading beauty industry association. Vasiliki resides in central London with her husband and two children, Yannis and Eva.