Tuf Gavaz has spent the last 15 years creating high-growth products which solve customer problems. He specializes in product innovation, strategy, and leadership. Tuf is currently Head of Product Management at Selfridges. Prior to this he founded and operated as the CEO of The Fab Few consultancy. Tuf has launched successful startups for blue-chip companies including Springer Nature, Financial Times and Sky. He has built and line-managed multi-disciplinary product teams of up to 80 individuals. Tuf is a creative thinker with a strong technical background from studying a BSc in Cybernetics and Control Engineering.