Tracey is an experienced trading director, with 20 years’ experience of working in the retail industry with FTSE 100 retailers like Marks & Spencer and smaller founder-led brands like White Stuff.

Tracey has extensive knowledge of the sector, specialising in omnichannel and merchandising strategies across physical, wholesale, digital footprints, and direct to consumer operations, all underpinned by a sharp focus on customer insight.

In her current role as Trading Director at White Stuff, Tracey is responsible for the brands’ overall profitability across all brand channels, whilst ensuring the brand fulfils its customer’s needs and is one step ahead of changing consumer behaviour. Tracey’s role is fundamental in progressing the business’ transformation into a modern multi-channel lifestyle brand, driving forward the multichannel strategy and worldwide growth, while embedding the right tools to set the team up for success.