Serra is the General Manager at Reckitt UK & Ireland and has been in her role since August 2020. Among her responsibilities, she leads the e-commerce business and Western Europe digital marketing hub.
Prior to this she was part of the Colgate Palmolive’s South American team from 2015 until 2020 and had roles as Head of Marketing in Southern Cone (Argentina, Chile, Uruguay, Paraguay) and then Brazil as well as being the General Manager in Uruguay.
Serra has a wide range of experience working in different markets including North America, Europe and Asia and cross-functional experience in brand building, innovation, full portfolio revenue growth management strategies and people management.
She was educated in Turkey and has a master’s degree from Bosphorus University in Business Administration.