Saska Graville is a content and communications specialist, a Senior Editor (Retail & Brand Communications) at Stylus trend forecasting agency and the co founder of Hyldalife.com, a breakout wellbeing platform for midlife women. For Stylus, Saska covers best-in-class consumer engagement strategies from global brands and retailers, including Web3 and social/digital commerce innovations. She has developed content strategy for retailers including John Lewis & Partners, House of Fraser and B&Q, and with Hylda, she has pioneered and continues to progress the menopause conversation, partnering with leading health/wellbeing experts and celebrity advocates like Davina McCall and Mariella Frostrup.