Sandra is Senior Planner at Cheil where she leads the development of the strategies for the Retail and Experiential department, primarily for Samsung UK. Her current role encompasses helping Cheil clients to successfully improve their retail activities and embrace the now-famous Retail Transformation. Since arriving 2 years ago, she has built a culture of purpose, exploration and experimentation for Cheil clients; the only way to drive growth in commerce today. Her enthusiasm for the future of retail is grounded and contagious. Before joining Cheil, Sandra advised across a number of well-thrilling brands including Evian, Danone, O2, Domino's and Paramount Picture at agencies Y&R Paris, Mullen Lowe Open and VCCP London.