Renee Fraser Shepherd
Sloobie is a luxury brand that combines quality base layers with a sophisticated, timeless style, all whilst empowering women to feel confident on the slopes with our integrated shapewear technology.
Renee says: ‘I launched Sloobie after skiing every year with my boyfriend at the time. I wanted to feel good, it was the early stages of our relationship and so I cared even more about looking great! All I could find was dull, block colour base layers, all of which made me feel like a hot sweaty mess! I then launched Sloobie - focusing on a timeless, sophisticated style along with the integrated shapewear aspect to empower women and encourage them to feel great on and off the slopes.’
13-Mar-2024Main StageYoung minds: The future of loyalty; what young consumers want