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Renee Fraser Shepherd

Renee Fraser Shepherd

CEO, Sloobie

Sloobie is a luxury brand that combines quality base layers with a sophisticated, timeless style, all whilst empowering women to feel confident on the slopes with our integrated shapewear technology.

Renee says: ‘I launched Sloobie after skiing every year with my boyfriend at the time. I wanted to feel good, it was the early stages of our relationship and so I cared even more about looking great! All I could find was dull, block colour base layers, all of which made me feel like a hot sweaty mess! I then launched Sloobie - focusing on a timeless, sophisticated style along with the integrated shapewear aspect to empower women and encourage them to feel great on and off the slopes.’