Rainer Usselmann is Co-Founder and Group Head of Commercial at Happy Finish. With studios in 5 locations, Happy Finish is a global creative tech production agency working at the intersection of content design, emerging technology, and immersive storytelling. From a single image to integrated global campaigns, from digital product twinning to interactive experiences, from virtual production to the metaverse, Happy Finish offers a range of integrated, technology-driven creative services for consumer and enterprise brands including Nike, PVH, Mattel, Marks & Spencer, Procter & Gamble, Honeywell and many more.

He is a fellow of the RSA, and is represented by EQ-Arts, Amsterdam for his work in accreditation, quality assurance and enhancement in the university sector across Europe.