Poppie is driven by a passion for people, innovation, creativity and technology and has spent the majority of her career supporting and championing the retail sector.

Prior to joining the RetailTrust, Poppie spent over 10 years of concepting, delivering and growing events and industry initiatives at Ascential working on brands such as Retail Week, Bett, Spring Fair, Autumn Fair, Pure and Drapers.

Poppie is an ardent believer in Einstein’s definition that insanity is doing the same thing and expecting different results.