Parag Parekh is Vice President of Global Digital Sales at adidas and leads the creation of capabilities to deliver a seamless experience across all of the sales channels. He joined adidas in 2008.
In his role, he is responsible for enabling online and offline experiences for consumers and customers in Retail, Franchise and Wholesale. He leads the creation and execution of the strategic roadmaps for delivering B2B Commerce (approx. 650mn EUR in 2018), enabling Omni capabilities across channels (target 250+mn EUR 2020) and building the Digital Store of tomorrow.
Parekh has nearly two decades of experience in digital transformation and leveraging technology to deliver commercial growth and drive business impact. He's worked for multinational companies in various roles and prior to joining adidas he served at General Electric.