Michelle serves eBusiness & Channel Strategy Professionals and is based in Forrester’s UK office. Her research covers digital commerce and how changing consumer behaviour and technology affect the way that organizations engage with customers. She has an additional lens on European retail. Her current research themes include digital business transformation, omnichannel commerce, as well as digital trends and forecasting. Her research also analyzes direct-to-consumer strategies for brands and manufacturers.
Michelle has been quoted in general business media such as the Wall Street Journal and specialist publications such as Retail Week. She is a popular speaker and has led sessions at conferences such as eTail Europe, Magento Europe and and well-received sessions at Forrester events.