Markus Stripf is the CEO & Co-founder of Spoon Guru – an award-winning, end to-end AI solution enabling leading retailers worldwide to match specific products to shoppers' individual nutrition, health and wellness needs. Markus is passionate about understanding and bringing to market digital technologies that empower consumers and provide a meaningful service to people around the globe. Before co-founding Spoon Guru, Markus held a variety of executive positions in the music business. As a Warner Music Group MD, he was responsible for setting up and running the label's international direct to consumer business. Markus has more than 15 years' digital experience and was at the forefront of the music business' transition into digital. Markus holds an MA in Composition and a BA in Commercial Music.