Lucy Aylen, British designer and face behind Never Fully Dressed founded the brand in her parents’ attic in 2009 where she customised clothing to sell at London’s boutique markets, Spitalfields and Portobello. 

Following in the footsteps of her market trading parents, Lucy’s strong work ethic was engrained in her from a young age.

Never Fully Dressed’s first brick and mortar store opened in 2014 in the brands native Buckhurst Hill Essex with pop up stores in LA, New York and Barcelona.