Lea Sandell is Global Social Media Innovation lead at the LEGO Group. As part of the global social strategy team, Lea’s role focuses on setting out the direction for LEGO on social media and building and maintaining partnerships with social platforms like Snapchat. Starting out in tech journalism, Lea has more than 15 years of digital marketing & social media expertise at global companies including Microsoft and WundermanThompson, where she built up a full social media team across Western Europe.