​During his research at the University of Oxford, Kiryl worked on understanding how 3D medical images are formed and how medical doctors perceive them, process them and analyze them on multiple subconscious levels prior to making their medical assessment. The insights gained from this research helped him to understand how the human brain can be led to see 3D effects in mid-air, with such knowledge laying the foundations of what would become the HYPERVSN device – an effective solution for brands to talk to their customers.