Kerem Atasoy is the Commercial Director at Farfetch Black & White, the innovation arm of Farfetch building digital solutions for luxury brands. He leads a team across London, New York and Porto covering business development, client services, project management and performance marketing.
Prior to this, Kerem was Head of Digital Marketing at Harvey Nichols where he was responsible for Social Media, CRM, Digital Customer Acquisition and Loyalty. He led the conception, development and launch of Rewards by Harvey Nichols and the launch campaign in partnership with Adam & Eve DDB "Shoplifters" which won a Grand Prix at Cannes Lions. Before joining Harvey Nichols Kerem worked for Google for 8 years, most recently heading up YouTube sales for Turkey and the Middle East. Kerem also worked for Google in London where he set up and led their luxury practice running relationships with brands including NET-A-PORTER, Burberry, Farfetch and Rolex.