As Executive VP of Farfetch Platform Solutions, Kelly's role is focused on leading her team to build revolutionary multi-channel e-commerce solutions for luxury brands and retailers, enabling them to drive growth and innovation, leveraging the Farfetch platform ecosystem. Farfetch Platform Solutions is the enterprise arm offering luxury brands and retailers a suite of white-label products and services utilizing the Farfetch platform to build their own branded digital businesses. Kelly sits on the Farfetch Executive Board and part of her role is to define the platform strategy for future growth and expansion.
Kelly joined Farfetch in 2010 to build and lead all digital marketing initiatives including customer acquisition, retention and engagement. Within her time at Farfetch, she also led the international growth and development strategy, overseeing expansion and localisation for all markets.
Kelly's background is in internet marketing and e-commerce, with her experience spanning over 15 years.