Karina van den Oever
Karina is a Principal at Elixirr, where she helps companies that are being disrupted by discovering the art of the possible, building an ecosystem of start-ups, developing new propositions, and enhancing their digital and innovation capability. She has 20 years of combined consulting, industry and start-up experience in luxury, retail and other consumer facing industries.
Her specific areas of expertise are in innovation, strategy and customer value proposition development, route-to-market, merchandising and category management, sourcing, and operating model / organisation design. She is also a thought leader in the future of retail, digital innovation and diversity.
Before Elixirr, Karina worked at A.T. Kearney for 10 years in both London and Amsterdam, and prior to consulting, she worked in commercial and operational line roles at Saks Fifth Avenue, Calvin Klein and Ann Taylor in New York.