Store Director Julian Beer leads the esteemed Liberty retail team in their iconic Soho flagship store. His experience exceeds 20 years, having previously worked at other renowned luxury brands including Fortnum and Mason.

Julian’s current role at Liberty involves managing day-to-day operations of the store's running, as well as leading Liberty’s diverse and eccentric retail team to achieving retail success and offering a first-class consumer experience. Julian and his team work hard to bring the store to life and create a shopping experience that differs to that of a simple transaction.