John Boumphrey is the UK country manager for Amazon - a role he has held since 2020. John has been with Amazon for twelve years and was previously Vice President of Amazon Fashion in Europe. He has also been director of media and home and leisure businesses in the UK and Vice President of Consumable Programmes in Seattle. Prior to Amazon, John was a trading director at Homebase and a management consultant at Bain & Company. John grew up on the Wirral, near Liverpool and is married with three children. Outside of work, he enjoys spending time with his family, learning languages and taking part in a variety of sports.