Jake Newbould is Chief Marketing Officer for Piglet, a direct-to-consumer eCommerce brand that sells high-quality linen homewares and bedtime apparel to consumers in the U.K and U.S. In his role at Piglet, Jake leads on customer acquisition, retention, and eCommerce development, and has helped the business to achieve +300% year-on-year growth in DTC revenue. An experienced senior marketer with specialist knowledge in paid acquisition, Jake's career has included roles at Mamas & Papas, Made.com and Brilliant Agency. In 2019, Jake was featured in The Drum's Future 50.