Isabella West

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Isabella West

Isabella West

CEO, Hirestreetuk.com

Isabella West is the founder and CEO of fashion rental brand Hirestreet and rental technology platform Zoa. Launched in 2018, Hirestreet has helped consumers save over a million pounds by renting instead of buying - offering a sustainable and affordable alternative to fast fashion consumption. Zoa was launched in 2021 to lower the barriers for retailers looking to offer their own-brand rental service. Already working with leading global brands, Zoa offers white label rental technology, cleaning, fulfilment, and customer service.

Isabella and her businesses have received numerous accolades over the last 3 years including Drapers Sustainable Fashion Recommerce Award 2021, Forbes 30 Under 30, Drapers 30 Under 30, NE Young Business Person of the Year and GBEA’s NE Disruptor of the Year.

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