Dawn McKerracher

Dawn McKerracher

Dawn McKerracher

Managing Director, This Place

Dawn is Managing Director of This Place, an experience design company who partner with global brands to improve people’s lives and create commercial impact. Dawn works with retailers and brands across Asia, Europe and the US on a range of strategic design challenges - from understanding customer and business needs through to designing future propositions and the organisational changes required to support them. Her passion is bringing together commercial strategy and human centred design to create truly innovative propositions and business models.  


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