Cassandra is the co-founder and CEO of PROPER, the UK's number one, independent snack brand. Starting the business in 2011, PROPER can now be found in 20 countries around the world, selling some 4 million packs of popcorn and chips every month.
Cassandra and her team passionately believe that business growth should not come at the expense of building a dynamic and responsible company. Last year, PROPER became a certified B Corp.
A prominent voice for the UK's food industry, Cassandra also sits on the government's Food and Drink Sector Council. She represents the views of all SMEs and entrepreneurs in the UK.