Carla Buzasi

Carla Buzasi

Carla Buzasi

Managing Director, WGSN
United Kingdom

Carla Buzasi is Managing Director of world-renowned global trend forecasters WGSN, the leading trend authority, and she can predict how we’ll behave, eat, live, dress and think in tomorrow’s world.

Carla is the go-to expert to provide in-depth insight into the consumer of today and the trends that will impact all of our lives over the coming years.

Carla leads a global team of trend forecasters, data scientists and experts on every continent who obsessively drill down through data to interpret current global trends and decode what’s in store for the human race to provide the authoritative view on tomorrow, helping companies in more than 100 countries navigate the future.

The former editor-in-chief of the Huff Post UK and an editorial director for the global brand, she’s an authority on trends in retail, consumer markets and marketing on everything from fashion to lifestyle, hospitality, technology and interiors.

Carla can give you trend forecasts looking more than two years into the future and as such, is an in-demand guest with broadcasters. She’s a regular contributor to Channel 4’s What Britain Buys series alongside host Mary Portas, and has also appeared on Newsnight, Sky News, The Today programme, the Andrew Marr Show and Lorraine.

An accomplished, engaging and insightful speaker, she’s also given keynote conference talks at the likes of SXSW, TedX, Cannes Lions, Web Summit and Inspiring Women, to name just a few.

An award-winning editor and journalist specialising in opinion journalism and expert comment on the likes of women's rights, fashion, travel and consumer behaviours, she has featured in Management Today’s annual 35 Under 35 list and The Drum’s Top 50 Female Innovators. She was also twice named Editor of the Year at the Online Media Awards.  

Carla has also held roles at Marie Claire, Glamour and, as well as contributing to The Guardian, Metro and various other papers and magazines.


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