Britt Iversen is Head of Strategy at Havas London. An award-winning strategist with more than 20 years’ experience in the creative industries, she also sits on the leadership team of the agency she joined in 2021.
Born in Denmark, Iversen started in research at Hall & Partners Soho before being pinched by Mother, where she stayed for a decade – winning D&AD awards for PG Tips and Pot Noodle, spearheading Diageo’s innovation portfolio and embedding Pimm’s as the UK’s summer brand. She has galvanised the founders, board and leadership team at made.com, moved OVO Energy’s positioning from start-up to lead player in the energy market, and led the comms strategy on Unilever’s tea category.
She is also the co-founder of Peabody Award-winning storytelling-based creative shop Visual Editions.
28-Mar-2023Consumer StageMaking retail meaningful when we need to compromise