Bert van Son
Founder and CEO, MUD Jeans
Bert van Son, born in Canada, worked in the fashion industry in Asia and Europe for almost thirty years before founding MUD Jeans in 2012. He realised that there is more to this industry than glamour. He has seen that life for factory workers is extremely demanding and it makes great demands of nature. Together with his team, Bert transformed MUD Jeans into an exemplary company consistently putting the principles of the circular economy into practice. Sharing the circular story of MUD Jeans in front of large audiences is second-nature to him. He believes that having fun without destroying the earth and its resources is possible. That’s when you live life to its fullest. Bert enjoys catamaran-sailing, either a hardcore 'Rondje Texel' or on a relaxed Sunday with his daughter on the North Sea.