André Pedersen is Retail Manager/COO for the Norwegian market leader within watch and jewelry-retail. He has broad retail leadership experience, all the way from regional management to upper management.

“I believe in the power of great teams and individuals under competent leadership. Product, concept, and technology are all important factors, but the human factor will always be the most important in any creative process. Driven by the belief that a great team – which understands the end consumer’s needs – will always create premium retail experiences.”