Amy heads up WARC's research team and manages the annual WARC Rankings, the ultimate benchmark for advertising across creativity, effectiveness and media. Her expertise lies within marketing and advertising research, producing research-based content for WARC on a range of marketing and media effectiveness topics. Before joining WARC, Amy was a research analyst at a digital marketing consultancy. WARC is a leading resource for brands and agencies, who utilise its extensive archive of case studies, best practice, research and data to make their marketing more effective. WARC's rankings provide an important annual benchmark of the best advertising across the globe, and Amy coordinates their compilation and analysis, and presents the findings internally and externally.