Aaron Shields

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Aaron Shields

Aaron Shields

Executive Strategy Director, FITCH

With over 20 years' experience in the brand and retail sector, Aaron has spearheaded strategy for the world's biggest brands including Amex, Valentino, Lego, adidas, Starbucks and Samsung.

In 2010 Aaron joined FITCH following previous leadership roles with Landor and Siegel + Gale. Based in London, he leads the FITCH strategy team across the EMEA market and client portfolio.

Aaron supports clients with the reshaping of market approach across brand identity, store design, omnichannel strategy and customer experience. An avid spokesperson, Aaron regularly contributes to a range of national, trade and broadcast media and wider industry thought leadership.

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