Sibbe joined Bloom and Wild Group in early 2022 to build out the sustainability strategy and to formulate its plan to deliver net zero. He has a background working on development projects in Tanzania, mostly in the fields of water and sanitation, education and governance as well as advising organisations including NGOs and government bodies in his role as a strategy consultant. He went on to combine this broad experience with his passion for sustainability and development, and joined IDH, the Sustainable Trade Initiative. Here he worked on tackling challenging sustainability issues within global supply chains, working with companies including Unilever, Apple, Nike and Philips, on social, environmental, and occupational health and safety issues across Africa, Asia, and Europe.