While #sheinhauls dominate social media, to many in the sector, Shein remains an enigma. In this exclusive talk, Peter Pernot-Day, Head of Strategic and Corporate Affairs at Shein, gives us insight into its meteoric success, from tech operations to on-demand production, and attempts to debunk common misconceptions about the fashion juggernaut.

We’ll explore:

• The story behind its rapid growth, from supply chain innovation to social media engagement
• Its view on the tough questions it faces around its supply chain
• What’s coming next for the brand