The Sephora effect: building a beauty behemoth
-
Main Stage
Sephora’s return to the UK sparked widespread interest across the retail sector for all the right reasons. With a passionate customer base and a huge social media following, it's more than lived up to consumer expectations.
Join us as we reflect on Sephora’s journey so far, and unpick the strategies behind its phenomenal success, from generating hype, brand building, and the thinking behind its store strategy.
Speaker