Social commerce: who’s winning, why it’s working, and what’s coming next

-

Track 1

Social media is about far more than engagement, it’s home to ever-increasing volumes of sales. From TikTok shop to Instagram shopping, the shift in how consumers discover and buy products on social continues to evolve at pace. We bring together the experts that have tried and tested social commerce in all its different guises, and used it to create real growth opportunities.

In this session, we’ll explore:

  • The most effective social commerce strategies and why they fly
  • Which platforms are leading the charge and how to use them
  • How retailers are using data and insight to optimise social selling
  • What the future might hold


Back
Speaker
Sholto Mee
Chief Commercial Officer
eBay
more