The conversation around rapid growth in retail media isn’t new. It’s been lauded as the fastest growing ad channel for some time – one in Europe that was expected to grow by more than 30% last year. It’s even predicted to overtake TV by 2028. But one area that shouldn’t be overlooked is the in-store media opportunity. As footfall remains strong, and for multichannel retailers their store sales remain a significant chunk of their business, this session considers not just digital opportunities and how to maximize them, but the complete multichannel retail media strategy.

In this session, we will explore:

• The in-store retail media opportunity that’s missing from strategy
• How you ensure your offer is multichannel if you’re a multichannel business
• The high growth in digital retail media and the role of data in extracting the best opportunity
• The connection between marketplaces and retail media