The conversation around rapid growth in retail media isn’t new. It’s been lauded as the fastest growing ad channel for some time – one in Europe that was expected to grow by more than 30% last year. It’s even predicted to overtake TV by 2028. Not only that but marketplaces is are growing in popularity too with many retailers launching their own offering as part of the mix.

Join us as we consider the opportunities in retail media and marketplaces and how to maximise them to create a complete multichannel retail media strategy.

In this session, we will explore:

How you ensure your offer is multichannel if you’re a multichannel business

The high growth in digital retail media and the role of data in extracting the best opportunity

The connection between marketplaces and retail media