So, your social follower numbers are growing by the day. Everything you post is hitting four figures in terms of likes. The comments are flowing. But how do retailers ensure all this activity is creating loyal, purchasing customers?

In this session, we will explore:

• Implementation – from live streams to shoppable links – the mechanics of social commerce and defining which is best for your brand and customer
• Effective engagement strategies – the content and interactive experiences that drive followers to purchase from social media platforms
• Influencers – strategies that work, pitfalls to avoid and how to ensure they drive buying behaviour