‘Hi Chat GPT, where can I buy this?’ Redefining omnichannel amid the search evolution

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Track 1

As generative AI reshapes how consumers discover products and disrupts the path to purchase, omnichannel retail continues to shift. This session dives into the future of shopping in an AI-first world, where discovery happens in chats with bots, transactions happen in-feed, and social commerce becomes the new storefront. We’ll explore how brands can stay visible, shoppable, and relevant when the path to purchase is increasingly complex.

In this session we’ll explore:

  • How AI’s role in search and chat will continue to reshape retail
  • The rise of social commerce and what the future looks like
  • What an AI-led path to purchase looks like and how retailers can prepare

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Speaker
Anthony Ben Sadoun
Chief Product Officer
ASOS
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