Described as a ‘doer’, Chitnis has transformed the commercial strategy at Ocado since joining from Tesco in December 2023. His goal? To be at the cutting edge of retail. With a commercial plan summarised as ‘clarity, confidence, culture’, Chitnis is finding innovative ways to work with small brands to understand the customer on a deeper level. Find out why it’s taking the pureplay retailer with a unique operating model to new heights.