UK retail is awash with price-based loyalty; member-only pricing and discounts. While this approach is great for acquisition, it doesn’t engage customers emotionally, and so doesn’t deliver loyalty and retention.

There is another way that retailers can create lasting value and improve long-term performance though: by rewarding customers, engaging them beyond the checkout, and measuring new KPIs around data quality and shopper engagement.

Join us as we explore:

• A case study from Sonae MC, one of Portugal’s leading supermarkets, showcasing how they made a transformative 'step change' in their loyalty strategy

• What UK retailers can do to break out of the sea of sameness

• How to get a deeper insight into shopper motives and unlock meaningful personalization

• Ways to reward behaviours through digital platforms, to increase repeat visits, and basket size