Points with your purchase? Discount off your next one? Traditional reward schemes have long focused on transactional benefits to keep shoppers coming back. But is today’s consumer actually looking for a more meaningful connection? In the US, retailers are pushing the boundaries with reward schemes and delivering benefits that matter to them. Join us as we will delve into the initiatives really resonating across the pond and the lessons UK retailers could learn.

We will explore:

• The US loyalty market vs UK
• Best practice in engaging customers across different channels to create a meaningful impact
• Creating a successful loyalty app: using tools such as gamification and personalisation
• Use of brand power to create emotional connections