AI is moving beyond static recommendations to dynamic context-aware interactions that feel uniquely human. Sometimes it goes swimmingly. Sometimes it goes wrong - and when it does, it can be incredibly damaging. Many leading brands are starting to create immersive and individualised shopping experiences as well as content using AI – but how are they ensuring they get it right?

Join us as we explore:

• How generative AI services can be used to create and edit content to meet the demands of a modern commerce business

• How, by embracing AI solutions, your content creation teams can accelerate and automate elements of their everyday tasks

• What the future of personalisation looks like in a world where AI is leading on it