Building hype: how social storytelling is fuelling brand loyalty

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Panel discussion Track 2

The best brands don’t just sell products, they spark conversations. In a world where attention is currency, the retailers that are winning are the ones that know how to tell a story worth sharing. And if they’re good, those stories get told and shared on social media. Join us as we dive into how retailers can further harness the power of social to build hype, drive emotional connection, create communities, and turn followers into fans.

In this session, we’ll explore:

  • The psychology behind shareable content and going viral
  • Real-world examples of brands creating cultural relevance through social media
  • The pitfalls and traps to avoid 

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Speaker
Alex Brownsell
Creative Director
Bleach London
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