Bricks and clicks: Harmonising the in-store and digital experience
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Keynote
Track two
Omnichannel. Multichannel. Unified commerce. Whatever you want to call it, it’s the holy grail for consumers spending across websites, apps and in-store.
How can retailers ensure that experience is seamless? And that customers get the best of both worlds?
In this session, we’ll explore:
- How to create consistent, personalised touchpoints across stores and online platforms
- Ensuring operational alignment – from inventory to customer service; the essential considerations in creating a unified experience
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Where tech innovations from AI to the latest apps and new approaches to analytics are driving success
Speakers