Tech. Cast: Doing business as digital
Doing business as digital is a huge focus for Adidas at the moment. Watch our latest Tech. Cast with Swave Szymczyk, Global Director Digital & Retail Marketing, Adidas as we discuss the focus for digital moving forward, and the areas he sees the winners in D2C focusing on in the next 5-10 years - they need to play in one of these three fields: convenience, value or customer experience.