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About GenM

Partnered with 90 brands including Boots, QVC, Sainsbury’s, Holland & Barrett and Tesco, GenM empowers brands to better serve and respect the unmet needs of the 1 billion global menopausal audience, too often overlooked and underserved. Backed by the irrefutable insight of their annual Menopause Market Report, GenM ignites brands and retailers to the commercial and purposeful menopause market opportunity. Transforming how women search, source and shop for menopause GenM pioneered the MTick, the world's-first menopause friendly symbol, a trusted signifier adopted by ingredients manufacturers, brands and retailers alike. GenM provides the millions of women currently in menopause choice to control their menopause, their way.

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